Crushd is a mobile app that enables people to share their wine drinking experiences with friends and locate a store nearby with recommended wines in stock. users ‘crush’ a wine they have tried or liked, and broadcast that information to their networks. Friends and followers can see the wines that their friends have crushed and the best locations nearby to go make a purchase. In-store, users can check into the location and view which bottles have been crushed by their friends creating an instant connection to retailers with recommended wines in stock.
As featured in the Future of Retail report.