The video for the pop-punk band’s latest single feature footage of fans who have used there music without permission on YouTube.
This punk rock band from California is making a comeback after eight years with their forthcoming album, Neighborhoods, which is set to be released on 27 September. The music video for the lead single, Up All Night, is also part of the campaign: Blink-182 Film Festival You Didn’t Know You Entered. The video comprises of short clips of fan-posted videos that have used Blink-182’s music without their permission. The band explains that:
To launch our first single in eight years, AT&T helped us search YouTube for every instance of fans using our music without our permission. And then we rewarded them for it.
Fans have reacted positively to this stint, which was orchestrated by BBDO New York in conjunction with AT&T. The U.S. telecom giant is also sponsoring Blink-182’s upcoming tour. In return, the band is endorsing AT&T’s new HTC Status. To help promote this smartphone, which comes with a Facebook quick share button, the band has already appeared in a commercial where they’re glowing blue.