menu

Bridging Content and Commerce, Thrillist Style [Video]

Advertising

Ben Lerer, spoke to the audience at the 2011 PSFK Conference in NYC about his company’s beginnings as a local city guide into a competitive daily discount site.

Caroline Ku
  • 23 august 2011

Co-founder of Thrillist Ben Lerer, spoke to the audience at the 2011 PSFK Conference in NYC about the company’s beginnings as a local city guide into a competitive daily discount site.

PSFK Conference NYC 2011: Ben Lerer from Piers Fawkes on Vimeo.

Some highlights from the presentation:

  • At the outset, Thrillist aimed to capture the trusted voice of men’s magazines, while tailoring its content and making it urgent for a local audience
  • Eventually the company bought Jack Threads and developed Thrillist Rewards in order to be competitive with Gilt Groupe, Groupon, and other daily deal sites

Thrillist

+#advertising
+#culture
+#design
+#retail
+#technology
+Advertising
+Ben Lerer
+business
+City
+company
+Conference
+culture
+deal
+Design
+discount
+Entertainment
+Fashion
+gilt groupe
+groupon
+Ideas
+lifestyle
+Luxury
+magazine
+male
+Marketing
+Media & Publishing
+men
+new york city
+NYC
+Promotion
+PSFK
+Retail
+speak
+talk
+technology
+Thrillist
+Urban
+video
+website
+Work & Business
Trending

Volvo Is Launching A Global Car-Sharing Business

Automotive
PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

TREND REPORT


FORECAST 2020
The Consumer Roles That Will Shape Our Future
 

DOWNLOAD NOW

IoT january 19, 2017
Technology january 19, 2017
No search results found.