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Bridging Content and Commerce, Thrillist Style [Video]

Ben Lerer, spoke to the audience at the 2011 PSFK Conference in NYC about his company’s beginnings as a local city guide into a competitive daily...

Caroline Ku
Caroline Ku on August 23, 2011.

Co-founder of Thrillist Ben Lerer, spoke to the audience at the 2011 PSFK Conference in NYC about the company’s beginnings as a local city guide into a competitive daily discount site.

PSFK Conference NYC 2011: Ben Lerer from Piers Fawkes on Vimeo.

Some highlights from the presentation:

  • At the outset, Thrillist aimed to capture the trusted voice of men’s magazines, while tailoring its content and making it urgent for a local audience
  • Eventually the company bought Jack Threads and developed Thrillist Rewards in order to be competitive with Gilt Groupe, Groupon, and other daily deal sites

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