Coke Freestyle Invites You to Customize Your Own Drink On Facebook

Coke’s Freestyle dispensers aim to deliver on your 13-year old soda fountain mischief: mixing any combination of their beverages to form your own unique cocktail. As a way of generating excitement for the national roll-out of these very real-world machines, Coke recently launched the Coca-Cola Freestyle app on Facebook (along with an iPhone and Android game) that allows fans to mix their own unique drinks using 125 Coke beverages. Upon mixing your concoction, a ‘push’ button invites you to fill your cup and name your beverage.

The apparent objectives of Coke Freestyle’s Facebook application (and page) are to generate awareness and understanding for what the new machines promise, and to enlist fans in generating demand for the new machines in their area. While there are currently about 1,500 machines utilized at quick-serve restaurants like Burger King and Five Guys, the brand clearly intends to increase the machines’ penetration. The Facebook Page allows you to ask for a Freestyle machine in your town, if one is not currently available via one of Coke’s partners.

We liked both the product and the campaign — the campaign aims to educate on the innumerable customizations possible through the machine and to generate demand and advocacy for adoption of the machine amongst fans. The product itself extends a level of personalization to allow fans to co-create unique beverage combinations and recipes alongside Coke.

Mashable: Coke Lets You Create Your Own Drink on Facebook (and in the Real World)