menu

Cool Hunting: Travis Rice Snowboarding Film Offers High-Def And Birds-Eye Views

Cool Hunting: Travis Rice Snowboarding Film Offers High-Def And Birds-Eye Views
Advertising

Follow snowboarder Travis Rice as he tackles slopes in Chile, Colorado, Argentina, Romania and Jackson Hole Wyoming, in his new film 'The Art of Flight' which premiers on September 7.

Caroline Ku
  • 18 august 2011

Travis Rice’s use of the word epic to describe his new snowboarding film ‘The Art of Flight‘ barely does the powder-crushing tour de force credit. The Herculean adventure, captured by the same type of Cineflex cameras used to film Planet Earth, shows Rice and his handpicked crew as they snowboard some of the wildest terrain around the globe.

The Art of Flight is Rice’s follow up to the award-winning film ‘That’s It, That’s All’—both shot by Curt Morgan, a snowboarder who turned to filmmaking after a serious back injury. A self-dubbed ‘tech geek,’ Morgan and his boutique production house Brain Farm test the limits of aerial cinematography, shooting for outlets like National Geographic, ESPN, the U.S. Marine Corps and Red Bull (who also sponsored the film).

Primarily filmed in Alaska, Chile, Colorado, Argentina, Romania and Rice’s hometown of Jackson Hole, Wyoming, we caught up with the trailblazer in NYC where he explained some of the details of the two-year filming process. The insanely crisp high-def shots, combined with dramatic birds-eye views, create an almost first-person effect—an astounding portrayal of what it’s like to step into Rice’s boots as he and the team shred in often untouched territory.

The Art of Flight premieres 7 September 2011 in NYC, before touring the U.S. Tickets sell online or at a variety of snowboard shops for $20 each.

Cool Hunting Capsule Video: The Art of Flight from Cool Hunting on Vimeo.

Reporting by Karen Day

Art Of Flight

Cool Hunting

Trending

Modular System Lets Musicians Create Their Own MIDI Controllers

Arts & Culture
Travel Today

Bicycle Hotel In Norway Makes Commuting A Breeze

The energy efficient space was designed to help the city of Lillestrøm get closer to their environmental goals by encouraging people to ride their bike

Retail Today

Basquiat-Inspired Fashion Line Supports Emerging Talent

The late artist's estate has collaborated with New York label alice+olivia on a new range of designs

Trending

Get PSFK's Related Report: Future of Automotive

See All
Op-Ed Today

Why Personalization Is The Key To Customer Satisfaction

Andrew Blackmon of The Black Tux shares how the company is using machine-learning models to streamline the fitting process

Health Today

Fidgeting Tools Designed To Help Creative Minds Focus

The DIDGETS Collection helps those who have anxiety or are restlessly moving to focus while they are working

Related Expert

Shane Smith

Media, Publishing, Youth Culture

Technology Today

Helpful Robot Teaches People Of All Ages How To Code

The Root has coding expertise designed to benefit a wide range of people

Home Today

Sharing Service Connects Directors With Film Locations

Finding affordable places to film can be difficult, so GETset was designed to help creators easily find good locations

Technology Today

Adobe Is Teaching Machines To Copy Your Artistic Style

A new research project called Stylit uses a camera to mimic a drawing and reproduce the strokes digitally

PSFK LABS REPORT

Future Of Retail 2017
Transformation Strategies For Customer-First Business
NEW

PSFK Op-Ed Today

Commerce Expert: Why Brick-And-Mortar Shopping Can’t Be Replaced

Erin Armendinger, SVP of bio, explains the physical need of customers to experience certain products before buying

PSFK Labs december 1, 2016

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Automotive Yesterday

Mercedes Reveals Dazzle-Free LED Headlights

Digital Light offers great precision with a resolution of over two million pixels

Cities Yesterday

Nissan Is Testing A Digital Car Sharing Program In Europe

Nissan plans to launch their new service in Paris sometime this year to trial the profile-matching service

Social Media Yesterday

Your Favorite Tweets Are Now Wearable

This temporary tattoo allows fans to wear their most favorite moments from the social platform

Consumer Goods Yesterday

This Mirror Tracks Your Dark Circles And Fine Lines

HiMirror is a device snaps a photo of your face every day to provide feedback on how to care for your skin

PSFK EVENT

FUTURE OF RETAIL 2017:
Conference Built Around Report Launch
BUY TICKETS

Innovation Yesterday

Creative Director: Navigating The New World Of Founder-Brands

Richard Smith, Creative Director at Sullivan, explains how visionaries like Elon Musk and Mark Zuckerberg approach their branding and why it’s important to apply brand thinking to founders’ products

Syndicated Yesterday

Madrid's 'Robin Hood' Cafe Charge The Rich To Feed The Poor

The charity restaurant makes money from customers by day to offer homeless people meals at night

USA Yesterday

Amazon Launches Cashier-Free Store For Ultimate Efficiency

The retailer is looking to make shopping even faster by letting customers instantly pay as they walk out the door

No search results found.