menu
Get a daily delivery of PSFK
Subscribe to get a daily digest of new ideas and discoveries and to find out about upcoming events

Cryptic Video Is Actually An Ad For Vitamin Water [Video]

The popular energy drink, Vitamin Water releases a video that seems more like a kaleidoscopic color trip than an ad.

Caroline Ku

This kaleidoscopic video Life Of A Man uses color, repetition and a peculiar voiceover to hypnotise the viewer. Over and over again, the message behind the video is how man continues to make life better. It is only at the end that we realize this is an ad for Vitamin Water and its slogan, ‘hydration, only better.’

The Life of a Man – Vitamin Water from pedrohefs on Vimeo.

The video was created by Pedro Hefs and Cole­tivo Cen­tro.

Vitamin Water

{{post.author_display_name}}
  • {{post.date_formated}}
{{post.author_display_name}}
  • {{post.date_formated}}
Read More Tap to Expand
PSFK Writer {{post.author_display_name}}
  • {{post.date_formated}}
PSFK CONFERENCE 2015

Live. Work. Play. Better.
The PSFK 2015 conference experience

NEW YORK, NY | April 16-April 18 2015
Get a daily delivery of PSFK
TREND REPORT

PSFK Labs presents
The Future of Retail 2015

A Manifesto To Reinvent The Store