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The popular energy drink, Vitamin Water releases a video that seems more like a kaleidoscopic color trip than an ad.

This kaleidoscopic video Life Of A Man uses color, repetition and a peculiar voiceover to hypnotise the viewer. Over and over again, the message behind the video is how man continues to make life better. It is only at the end that we realize this is an ad for Vitamin Water and its slogan, ‘hydration, only better.’

The Life of a Man – Vitamin Water from pedrohefs on Vimeo.

The video was created by Pedro Hefs and Cole­tivo Cen­tro.

Vitamin Water

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