While we all recognize that retail is undergoing tremendous change, few of us fully understand the future role of the physical store. The internet has challenged the relevancy of the retail space and the response seems to commonly involve fighting this tech attack with more technology. Often this results in the sporadic implementation of systems that may improve efficiencies but tend to ignore the broad reasons why shoppers go to a store.
Tech-enabled services like self-checkout and self-scanning can damage the theater of retail, sucking the life out of the experience people enjoy when shopping. Having gathered hundreds of data points of emerging ideas in retail, the PSFK Consulting team have realized that, ironically, the solution to the decline of the store is is actually technology. Our analysis suggests that the digitally enabled store (and staff) will flourish again.
PSFK’s Future of Retail report for 2011 shows that smart retailers and brands are finding ways to use technology to help them bring a human touch that evolves the shopper experience. On Thursday 8th September 2011, PSFK will paint a picture of the emerging retail landscape in which innovation can take place. Our talk will cover three key themes and ten trends that anyone who works in retail or at a brand that sells products should become familiar with. PSFK will present the reactions of senior professionals from across the sector including their views on the opportunities these trends present.
Piers Fawkes, Founder, PSFK
Scott Lachut, Head of Consulting, PSFK
Jeff Weiner, Commercial Director, PSFK
Book Now: PSFK SALON LONDON – 8th September 2011