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The Idea Economy [Video]

Justin Gignac talks at the PSFK Conference in NYC about the creative process behind his projects like NYC Garbage, Wants for Sale, Nudes of Chatroulette and QRapping Paper.

Caroline Ku

New York City-based artist and entrepreneur Justin Gignac talks to the audience at the 2o11 PSFK Conference in NYC about the creative process behind his projects like NYC Garbage, Wants for Sale, Nudes of Chatroulette and QRapping Paper.

Some highlights from the presentation:

  • His motivation by idea envy
  • His criteria for ideas worth doing: 1) smart 2) simple 3) surprising and 4) will anyone give a shit?
  • The importance of cultivating relationships

Justin Gignac

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