menu

Domino’s Social Arcade Game Scores Free Pizza

Domino’s Social Arcade Game Scores Free Pizza
Advertising

Domino's addictive, retro social arcade game (on Facebook) is an engaging campaign to celebrate the Noid's anniversary - and reward the highest scorers each minute with free pizza.

Paloma M. Vazquez
  • 15 august 2011

Domino’s (via partner Crispin Porter + Bogusky) launched Noid’s Super Pizza Shootout last week, which is a ‘social arcade game’ on Facebook – in which the highest-scoring winner is awarded a free pizza every minute for a week (for just over 10,000 pizzas awarded in a week). The game celebrates the 25th anniversary of the Noid, and in homage to 1986, features a very ‘8-bit’ retro look. In order to play the game, you just need to ‘like’ Domino’s on Facebook.

The ‘social’ aspect comes into play in pitting all Facebook players against each other. Players at a given point in time are added to a queue in which a determined number of players then play simultaneously for a minute, with their scores tallied and compared against each other each round. It’s the highest scorer each minute that is awarded the voucher for the free pizza pie. You can play as many times as your fast-clicking fingers can handle. A more formal description of how the game works follows:

Use your mouse to take aim and click to shoot as many pizzas as possible. Don’t hit the Noid, or any of the Noid targets, but watch out for the tomatoes he’ll be throwing you’re way. Shoot them before they hit you. The more pizzas you hit in a row without a mistake, the higher your score multiplier so aim for perfection. And keep an eye out for freeze ray upgrades including automatic mode, and scatter shots.

The game is a fun way to engage Domino’s fans and acquire some new ones in the process (they currently have over 3.4Million ‘Likes’). And the celebratory free pizza every minute is a great incentive for participation (and trial for those that may not have ordered from Domino’s in some time).

Domino’s Noid Shootout

Advertising
Trending

Brand Engagement At The Gates Of The World's Largest Open-Air Gallery

Culture
Asia Yesterday

Safe Drivers Rewarded In Japan With Free Coffee

Driving Barista is a new app that encourages Japanese motorists to put their phones down as they drive

Arts & Culture Yesterday

Michael Kors Has Designed Their Own Instant Camera

In a partnership with Fuji, the limited edition Instax Mini 70 comes in an exclusive metallic gold color

Trending

Get PSFK's Related Report: Future of Automotive

See All
Health Yesterday

Manage Your Emotional Health Through Your Phone

Pharmaceutical company Pfizer has created a new iOS app meant to help patients track mental progress and set goals

Food Yesterday

Delete Food Pics Off Of Instagram To Feed The Hungry

Land O'Lakes and Feeding America are donating meals for every picture of a meal taken off of the social platform

Design & Architecture Yesterday

This Shape-Shifting Pod Could Be The Future Of The Cubicle

MIT and Google have designed a new form of work enclosure meant to offer privacy in open-office layouts

Advertising Yesterday

Billboard Spies On People As They Walk By

To promote the movie "Snowden," the advertisement broadcasts information on passersby without their knowledge

Fashion Yesterday

Anti-Pollution Scarf Helps Cyclists Ride Through Cities

An innovative system filters pollutants and its accompanying app monitors quality of the air

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed Yesterday

Energy Expert: How American Consumers Are Taking Control Of Their Power Use

Jennifer Tuohy, green tech expert at The Home Depot, discusses green home technologies and developments for renewable technologies in US homes

PSFK Labs Yesterday

New Mentorship Ecosystems Benefit All Levels Of An Organization

PSFK’s Future of Work report explores how technology is being leveraged to support cross-team communication

Automotive Yesterday

Volvo’s Self-Driving Trucks Will Soon Be Put To Work In An Underground Mine

The fully-automated vehicles are part of a development project to help improve safety for workers

Work Yesterday

Editorial Roundtable: How Will Companies Staff The Workplace Of The Future?

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX examine the ways that a people-first workplace might disrupt the job hiring process

Arts & Culture Yesterday

Mischievous Drone Will Drop Paint-Filled Balloons On Targets Of Your Choosing

A German photography team developed the flying device to accurately deliver a payload wherever needed

Retail Yesterday

Snapchat Reveals A Striking Pair Of Video-Recording Sunglasses

Spectacles make memories from your perspective and transfer them to the app

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Financial Services Yesterday

This Peer-To-Peer Insurance Company Is Powered By Bots

Lemonade is a new product designed to lighten the paperwork and provide instant, helpful service when needed

Design Yesterday

Concept Artists And Scientists Form Partnership To Visualize The Future

The collaboration hopes to liberate ideas and innovations trapped in notebooks

Automotive Yesterday

Uber Could Be Bringing Vertical Takeoff Transport To Your City

The ridesharing app is looking into the development of nimble aircraft for urban environments

No search results found.