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Fitting Room Adds Social Element To Sizing

Fitting Room Adds Social Element To Sizing

Anthropologie designs fitting rooms in a salon-like setting that encourages groups to try on clothes together.

Piers Fawkes, PSFK

Fashion retailer Anthropologie has revamped its dressing room design to transform the chore of trying on clothes into a relaxed experience with personalized attention. Answering shoppers’ desire to try on clothes together, fitting rooms have been adjusted to accommodate multiple people in a comfortable, salon-like setting. Couches outside the fitting rooms foster a leisurely approach to sampling items in front of a mirror, while placards hang on fitting room doors, allowing salespeople to record shoppers’ names and provide friendly, one-on-one attention.

Anthropologie

As featured in the Future of Retail report.