menu

frog: The Inconvenient Truth Of Going Green

frog: The Inconvenient Truth Of Going Green
Advertising

After spending $5,000 on solar panels for his home, Colin Cole of frog, realized his 'eco-fit' didn't qualify for utility rebates. Going green is an expensive and complicated process. Why would anyone make the effort?

frog
  • 17 august 2011

When you’re passionate about something, it’s easy to maintain your commitment. For years, environmentalists have sorted trash to recycle and protested for stricter emissions standards. They’ve paid a premium for energy-efficient products. But what about consumers that are on the fence? Those who want to be environmentally responsible, but won’t chase it any cost? Setbacks in their early efforts to choose greener products and services can quickly shatter the best intentions.

What happens the first time you accidentally break a $20 LED light bulb? Will you spend another $20 to replace it, or will you go back to the $1 incandescent? What happens if you receive a higher electric bill the first month after your utility company installs a new “smart meter”?

I recently experienced this kind of eco-buzzkill firsthand. After a lengthy application process, I was told my planned solar panel purchase didn’t qualify for utility rebates. Several houses on my block were approved for seemingly identical systems (with the same panel orientation and hours of available sunlight). The rejection left me feeling burned by a convoluted process and unevenly applied rules. In a bad economy, I had been willing to spend $5,000 out of pocket on something that wouldn’t break even financially for seven years. All because it seemed like the environmentally responsible thing to do.

Adoption shouldn’t depend solely on consumer passion and persistence. Convenience, ease of use, and ease of access must be part of any new product strategy. Otherwise, the market for greener products will continue to be just a sliver of its potential.

Energized is an ongoing series following my education about living a more sustainable life.

Colin Cole is the Vice President of frog’s Design Realization group. He works closely with design and engineering teams to bring innovative ideas to market. With over 20 years of experience in both creative and engineering management, Collin brings focus and multi-disciplinary expertise to this critical phase of the delivery process. In 1996, Collin co-founded frog’s digital media group and has worked extensively with frog clientele in the USA, Europe, and India.

Advertising
Trending

Japanese Face Wash Creates A Perfect Rose Every Time

Arts & Culture
Mobile Yesterday

Get A Better Idea Of How You Are Wasting Your Time

The TouchTime app is trying to revolutionize personal task management by providing detailed insight on how to be more efficient

Culture Yesterday

London Telephone Box Repurposed As A Tiny Mobile Repair Shop

Tools and supplies to replace broken screens or damage are neatly stowed away in these micro-workrooms

Trending

Get PSFK's Latest Report: Future of Retail: Technology Primer

See All
Design Yesterday

Conceptual Sportswear Created Out Of Futuristic Condom Material

A Dutch fashion designer is experimenting with new methods and fabrics to make high performance clothing

Fashion Yesterday

Fashionable Tassel Will Ensure You Never Lose Your Valuables Again

The device is fashion meets connected tech, that will help you keep track of your belongings at all times

PURPLELIST EXPERTS

Yael Maguire

Connectivity, Accessibility, Wireless Technology

Syndicated Yesterday

Would You Wear Wool Shoes To Save The Environment?

As demand for wool shoes grows, a number of US footwear brands are heading directly to the source: the sheep pastures of New Zealand

Sustainability Yesterday

Self-Healing Material Is Fashioned Out Of Squid Teeth

Penn State researchers have devised a new textile that uses organic proteins

Arts & Culture Yesterday

Search Engine Turns Your Own Drawings Into Photos

This image-matching software accepts hand-made sketches instead of keywords

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

PSFK Op-Ed august 23, 2016

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

PSFK Labs august 25, 2016

PSFK’s Workplace Vision: How The Nurturing Of Seeds Will Come To Define The Onboarding Process

Our Future of Work vision is a service that allows companies to assemble and deliver welcome packets that are uniquely focused on the concept of growth

Arts & Culture Yesterday

Illustrator Interprets The Experiences Of Blind Travelers

Artist Alby Letoy creates drawings of poignant travel memories for the visually impaired

Advertising Yesterday

Clickbait Titles Used For The Good Of Charity

An agency devised an unlikely campaign that uses clickbait as a positive force to drive awareness to nonprofit initiatives

Advertising Yesterday

The Best In Eye-Catching Olympics Campaigns

PSFK rounds out the Rio Games with our picks for the best advertising moments off the field

Work Yesterday

Editorial Roundtable: The Arrival Of The People-First Workplace

Managed By Q, Soma, Workbar, Primary and thinkPARALLAX enumerate the reasons why companies need an employee-embracing workforce in order to exist

Arts & Culture Yesterday

Transforming Light Waves Into A New Art Form

An artist uses glass treated with layers of metallic coatings to create a unique installation called lightpaintings

INSIGHTS COVERAGE

Rio Olympics
Innovation Coverage From The Rio Games
READ NOW

Design Yesterday

This Windbreaker Lets You Explore The Outdoors While Charging Your Phone

The apparel includes solar panels that allow the wearer to stay connected through the power of renewable energy

Asia Yesterday

The Goal Of This Game Is To Not Get Laid Off From Your Job

A hit mobile app has you working really, really hard to not get fired as you climb the corporate ladder

Advertising Yesterday

Movie Critic Bot Guides Viewers Through Festival Offerings

The Toronto International Film Festival has created a Facebook Messenger chatbot to help attendants curate their schedule

No search results found.