Ian Lynam brings the new Kirimomi typeface to life for Onitsuka Tiger.
Graphic designer Ian Lynam, who has a creative studio based in Tokyo, has designed two new fonts for the Japanese sports fashion brand Onitsuka Tiger. His type design project drew inspiration from the company’s archives of print advertising. He looked at the typography and graphic design of hundreds of their ads, catalogs, brochures and other materials. Lynam states:
The Onitsuka Tiger materials span the technological and cultural development of Modern printing…From the prevalence of American Type Founders typefaces used in early advertising mixed with hand lettering to incised prototype katakana and hiragana to the Helveticization of the globe, Onitsuka Tiger’s printed matter functions as a cultural and aesthetic survey of popular styles and unique approaches to graphic design.