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Greenpeace Stirs Up A Protest On Twitter For Its ‘Detox’ Campaign [Headlines]

Sustainability

Greenpeace gathers support on Twitter to protest against sportswear giants they say are responsible for polluting China's rivers.

by Caroline Ku
  • 2 august 2011

In May, the independent organization that campaigns for environmental protection and world peace targeted Facebook’s giant coal burning plant in Oregon. This time around, Greenpeace is using Twitter to combat Nike and Adidas’ use of toxic chemicals in their clothing supply chains, thereby “detoxing” Chinese rivers where these chemicals are poured into. Inspired by Wonder Years’ “Twitter Job Hustle” video (below), Greenpeace is encouraging people to join their online protests by spelling out D-E-T-O-X on the Twitter accounts for Nike Soccer, the Nike Store and Adidas. Bob Marshall/Media Bistro.

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