Get a daily delivery of PSFK
Subscribe to get a daily digest of new ideas and discoveries and to find out about upcoming events

Some couple blogs are gaining more than 1,000 hits a day and some, have become so popular they're involved in ad campaigns and have sponsorship deals.


Powered by article titled “Over-sharing 2.0: the rise of the couple bloggers” was written by Jenny Stevens, for on Tuesday 16th August 2011 08.07 UTC

So congratulations: you’re young, you’re attractive and you’re in a relationship. Your flat looks like a Vogue Interiors shoot and your wardrobe’s bursting at its hinges with vintage goodies. Not content with hand-stroking over dinner tables or inflicting your lustfulness on friends, family, innocent bystanders or fellow public-transport users, you come to the conclusion – seeing as it’s the 21st century and all – that you should blog about it. Welcome to the world of the couple bloggers.

At the peak of this virtual mountain is a Mormon couple from Washington, DC, Naomi and Josh Davis, who set up their blog Rockstar Diaries shortly after wedding in 2007. They now have numerous sponsorship deals and a fervent global following – even a picture of their baby’s eyelashes (yes, it’s that intimate) attracts over 150 comments, with daily comments often running into thousands. Their online lives are primary-coloured blurs of Hipstamatic-captured perfection – baby Eleanor never seems to cry, their dog Kingsley wouldn’t be out of place at Crufts, and doe-eyed, immaculately dressed Naomi and Josh are unceasingly happy. It’s saccharin sweet and utterly addictive – like reality TV, but with cupcakes.

While Rockstar Diaries fall into a particular category of couple bloggers (comprising cool, young, American Mormons and Christians blogging about idyllic husband-and-wife setups) the format itself is increasingly being translated to the UK blogosphere – albeit less, well, gross. From street fashionista duo What Katie Wore to London foodies (now residing in Hong Kong) Tom Eats Jen Cooks, blogging duos are carving a new form of real-life, online lifestyle envy.

Sally is one half of Louder Than Silence, the blog she set up with her boyfriend Ross Holden last August chronicling their lives in London together. They currently get around 1,000 hits a day and have just fronted an online campaign for shoe store Bertie off the back of it.

They say: “We went to see the Strokes play a secret gig last year and had such an amazing night, we thought, ‘Wouldn’t it be great to have a place to share this?’ – a blog that shows London through the eyes of a girl and a boy.”

Admittedly, Sally and Ross have a heads up in the trend stakes – she works in fashion PR and he’s a graphic designer – which may offer some consolation to those whose average week night out is more local Sainsbury’s than Shoreditch. But she insists their blog isn’t staged or propped, more a creative outlet to document their lives as they are: “I don’t think we portray our lives as perfect by any means. If you read the text that accompanies the pictures they often take the mick or tell you a funny anecdote from the day.”

But ultimately, the question has to be asked: what happens if they break up? “We wouldn’t keep the blog,” Sally says. “But I can’t see that happening to be honest. We wouldn’t have started the blog together if we weren’t already quite serious, thinking it was going to be a long-term project.” It’s a project that’s led them into the online lives of other couple bloggers too – so what’s the appeal? Is couple blogging the next level of online over-share, or a more meaningful insight into other relationships no matter how sugar-coated they might be?

“It’s just nice to get a feel for people’s lives and relationships in different cities across the world – what they eat and what they wear and where they go,” Sally says. “We’re just normal 25-year-olds who enjoy living in London, with our own little piece of the internet together.” © Guardian News & Media Limited 2010

Published via the Guardian News Feed plugin for WordPress.

Image by HASLOO via Flickr.

Post Image
Read More Tap to Expand

Live. Work. Play. Better.
The PSFK 2015 conference experience

NEW YORK, NY | April 16-April 18 2015
Get a daily delivery of PSFK

PSFK Labs presents
The Future of Retail 2015

A Manifesto To Reinvent The Store