How The Anorak Became A Shield For The Modern Man

How The Anorak Became A Shield For The Modern Man

A small Brooklyn company takes a simple anorak and reinvents it as a tailored armor for the urban cyclist---to face any kind of weather, 365 days of the year.

Caroline Ku
  • 2 august 2011

The anorak is a hooded pullover jacket with the sole purpose of keeping its wearer warm and dry through all sorts of weather conditions. Traditionally, it is a heavy, cumbersome garment that fits in an oversized style. But Outlier, a small Brooklyn company, has transformed the anorak into sleek outerwear that moves seamlessly from kayaking in the Adirondacks to a business meeting in the city.

The idea is that the anorak shouldn’t be something that can only be bought at a store for camping gear. People in the city constantly face the seasons, wind and rain, and there is nothing more suitable than a lightweight anorak—especially one that isn’t made of a plasticky polyester.

The cotton linen 3xdry fabric used to make the Outlier Anorak gives it structure and functionality. It repels water and stains. It’s durable, lightweight and breathable. Details like the kangaroo and back pockets, zippered side vents and removable neck piece make the anorak adaptable to the ever-changing urban climate.

By introducing engineering and technology to a simple jacket, Outlier is a game changer in the development of the anorak. Their philosophy of creating quality garments that take time and patience goes against the way so many companies in manufacturing operate—deliver cheap clothing to make the quickest buck possible—regardless if it’s faulty. It’s no wonder why even the beta version or ‘experimental edition’ of the anorak is already out of stock. Look out for the next evolution.


Outlier Anorak


Images by Emiliano Granado.

Watch the first segment of the Future of PR Series, ‘Constant Evolution’, to learn how Golin Harris has intentionally PRevolved to ensure they always stay ahead of the curve.



Genetics Startup Is Working To Create A Completely Personalized, DNA-Based Range Of Products

USA Today

Marble-Like Mini-Worlds Invade Miami Art Week And Your Mobile Screen

The gallery world's sphere of influence seems to be expanding into the realm of Pokémon Go—why that's a good thing

Technology Today

A 'USB Stick' That Can Detect HIV Levels

The simple device developed at Imperial College London measures viral load in less than 30 minutes


Get PSFK's Related Report: Future of Retail 2017

See All
Retail Today

Crafting The Personalized Retail Experience

Marriott International's Christopher Baer shares insights into how the hospitality company is strategizing customer service

Related Expert

Chris Riley

Turning information into insight

Children Today

Experience The White House In Augmented Reality Using A $1 Bill

1600 Pennsylvania Ave. is an AR app designed to help people learn about the history and significance of the United State's capital building

Travel Today

Portable Computer Monitor Opens Up Like An Umbrella For Travelers

This mobile screen and projector means work can go anywhere and still feel like working from home

Food Today

Starbucks Is Selling An Automated Temperature-Setting Mug

For those looking to keep their coffee hot on their winter commutes, the coffee chain has created a device that keeps beverages exactly at their desire temperature


Future Of Retail 2017
Transformation Strategies For Customer-First Business

PSFK Op-Ed Yesterday

VP: Why Messaging Apps Are Issuing In A New Era Of Commerce

Matt Johnson discusses how mobile messaging commerce is creating a different modality for interaction between retailers and consumers

PSFK Labs december 1, 2016

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Mobile Today

This Piece Of Plastic Is Designed To Curb Phone Addiction

The NoPhone Air from New York agency Barton F. Grafis is actually no phone at all

Retail Yesterday

Store Technology Expert: Why Retailers Must Invest In Store Associates

Jan Kotowski, Head of Product at Tulip Retail, shares his thoughts on how retailers should be preparing for the future

Product Launch Yesterday

United Airlines Launches An Updated Business Class Program

The new Polaris product prioritizes customer service and updated modern amenities

Travel Yesterday

Video Explores Complex Museum Architecture

A mini video gives a quick overview of the most beautiful cultural buildings built

Sustainability Yesterday

Smog Vacuum Turns Pollution Particulates Into Unique Jewelry

A large device was installed in Beijing that sucks up smog and compresses it into small centerpieces atop jewelry


Conference Built Around Our Report Launch

Fashion Yesterday

PSA Fashion Line Shines A Light On Victim Blaming

YWCA Canada is using fashion and sexist tweets to highlight how often we as a society blame the victim in cases of abuse

Syndicated Yesterday

What PSX 2016 Tells Us About The Modern Games Industry

Nostalgia and big brands are defining how the console market is being shaped

Innovation Yesterday

The PSFK Holiday Gift Guide 2016

Based on a year of research by PSFK Labs, we curated a list of innovative and unique holiday gifts

No search results found.