How The Anorak Became A Shield For The Modern Man

A small Brooklyn company takes a simple anorak and reinvents it as a tailored armor for the urban cyclist—to face any kind of weather, 365 days of the year.

The anorak is a hooded pullover jacket with the sole purpose of keeping its wearer warm and dry through all sorts of weather conditions. Traditionally, it is a heavy, cumbersome garment that fits in an oversized style. But Outlier, a small Brooklyn company, has transformed the anorak into sleek outerwear that moves seamlessly from kayaking in the Adirondacks to a business meeting in the city.

The idea is that the anorak shouldn’t be something that can only be bought at a store for camping gear. People in the city constantly face the seasons, wind and rain, and there is nothing more suitable than a lightweight anorak—especially one that isn’t made of a plasticky polyester.

The cotton linen 3xdry fabric used to make the Outlier Anorak gives it structure and functionality. It repels water and stains. It’s durable, lightweight and breathable. Details like the kangaroo and back pockets, zippered side vents and removable neck piece make the anorak adaptable to the ever-changing urban climate.

By introducing engineering and technology to a simple jacket, Outlier is a game changer in the development of the anorak. Their philosophy of creating quality garments that take time and patience goes against the way so many companies in manufacturing operate—deliver cheap clothing to make the quickest buck possible—regardless if it’s faulty. It’s no wonder why even the beta version or ‘experimental edition’ of the anorak is already out of stock. Look out for the next evolution.

Outlier

Outlier Anorak

3xdry

Images by Emiliano Granado.

Watch the first segment of the Future of PR Series, ‘Constant Evolution’, to learn how Golin Harris has intentionally PRevolved to ensure they always stay ahead of the curve.

 

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