Parisian luxury shoe retailer, Repetto, created an interactive window display to capture the attention of people passing by the store. The storefront showed video of ballerinas dancing across a stage while wearing pairs of the featured shoes, creating a live action stylized catalog. Gesture tracking technology enabled viewers to scroll through the various selections by waving their hand in front of the display. The installment was intended to deepen a users’ engagement with the brand, while offering a preview of the store’s inventory in use.
As featured in the Future of Retail report.