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Interactive Ballerina Storefront Previews What’s Inside

Interactive Ballerina Storefront Previews What’s Inside
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Parisian luxury shoe retailer, Repetto, created an interactive window display to capture the attention of people passing by the store.

Piers Fawkes, PSFK
  • 4 august 2011

Parisian luxury shoe retailer, Repetto, created an interactive window display to capture the attention of people passing by the store. The storefront showed video of ballerinas dancing across a stage while wearing pairs of the featured shoes, creating a live action stylized catalog. Gesture tracking technology enabled viewers to scroll through the various selections by waving their hand in front of the display. The installment was intended to deepen a users’ engagement with the brand, while offering a preview of the store’s inventory in use.

Repetto

As featured in the Future of Retail report.

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+Luxury
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