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Interactive Ballerina Storefront Previews What’s Inside

Interactive Ballerina Storefront Previews What’s Inside

Parisian luxury shoe retailer, Repetto, created an interactive window display to capture the attention of people passing by the store.

Piers Fawkes, PSFK

Parisian luxury shoe retailer, Repetto, created an interactive window display to capture the attention of people passing by the store. The storefront showed video of ballerinas dancing across a stage while wearing pairs of the featured shoes, creating a live action stylized catalog. Gesture tracking technology enabled viewers to scroll through the various selections by waving their hand in front of the display. The installment was intended to deepen a users’ engagement with the brand, while offering a preview of the store’s inventory in use.

Repetto

As featured in the Future of Retail report.

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