Belgian shoe brand Jojo launches a new social entrepreneurship initiative: for every pair of ‘bandaged-foot’ shoes sold, Jojo promises to plant one tree or provide one person with potable water for a year. Jojo shoe owners will even be able to track the progress of their contribution online.
Eventually the company wants to incorporate GPS technology to the tracking process so customers can see the path of the tree they help plant or the drinking water that’s being delivered.
For Jojo co-founder Matthieu Vaxelaire, that last step of giving customers the ability to follow-up on the projects they help fund, is the most important part because he wants his customers to see that they’re actually making a difference.
Click here to get your Need to Know on-the-go.