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Kinect Hack Facilitates In-Store Browsing

Kinect Hack Facilitates In-Store Browsing

The Innovative Retail Laboratory of Germany applied gesture tracking technology to enhance a customer’s experience of selecting items housed within a glass display case.

Piers Fawkes, PSFK

The Innovative Retail Laboratory of Germany applied gesture tracking technology to enhance a customer’s experience of selecting items housed within a glass display case. Using the motion sensing capabilities of a hacked Microsoft Kinect, the prototype tracks a customer’s movements as they point to items inside, transmitting the customer’s intentions to a computer screen that shows the item selected along with additional product information. The technology is intended to ease communication between customers and employees, ultimately leading to higher rates of customer satisfaction and decreased service times.

Innovation Retail Laboratory

As featured in the Future of Retail report.

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