Public outcry forced Levi’s to pull an ad it launched on Facebook last week. Titled ,’Levi’s Legacy’, the commercial seemingly glorified the London riots.

Levi’s has withdrawn an advertising campaign that features a young man squaring up to riot police after a public outcry that it glorified the recent public disorder across the country.

The advert, which Levi’s launched on Facebook on Tuesday night, was due to be aired on television and in cinemas. Rupert Neate/The Guardian.

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