Earlier this summer, LVMH Moët Hennessy Louis Vuitton won a Webby Award for its digital magazine, NOWNESS.com, which it launched in early 2010.

The French fashion house — and the world’s largest luxury company, run by billionaire Bernard Arnault – says its content is editorially independent, and calls the site an “information reference.” It’s reminscent of French or Italian Vogue, with multimedia (e.g., the short film “Daphne Guinness: Undressed” was popular in fashion circles). Aimee Groth/Business Insider.