The brand will make a donation of bees for each download, Facebook ‘like’ and competition entry.
Irish Cider brand Magners has launched a free iPhone app based on their recent TV ad featuring Eamon, the Clonmel beekeeper, who is shown having a bath, going to the bakery and catching a bus, all with his beard of bees. At the end, he reaches the apple orchard and sends them off to work while he enjoys a sandwich.
The Bee Beard app, developed by creative agency glue Isobar, is available now for the iPhone and is coming soon to Android. Users can choose one of six bee beard styles to add to a photo and then share with friends.
Every time the app is downloaded, a donation of 50 bees will be made to the British Bee Keeping Association and the Federation of Irish BeeKeepers, to help save 1.5 million urban bees over the next year. A donation will also be made whenever someone ‘likes’ the Magners Facebook page and each time someone enters the competition to win one of 25 Urban Beekeeping Scholarships.