Following Warner Bros.’ recent $85 million acquisition, it has launched a beta test for a new social media application.
A free new desktop application called Flixster Collections has launched in beta. The app lets you manage and share your movie and TV collections from one dashboard, regardless of which studio they are owned by. Movies, TV shows or data from Netflix, Hulu, Amazon, iTunes and Flixster can be imported into the app, and you can create lists and share collections with friends by connecting it to your Facebook account. All titles in your collection are displayed as a virtual wall on the desktop similar to Vudu, Apple TV and Netflix.
You can also add titles to the app manually if you own a physical copy on blu-ray or DVD, or have seen the film elsewhere. Titles can also be added directly to your Netflix queue and there are links for you to buy or rent them from iTunes and Amazon. Thomas Gewecke, president of Warner Bros. digital distribution, said:
It will be very valuable to us to create an environment in which consumers can organize their digital collections in personal ways and then share with friends and engage in social recommendations.