menu
Get a daily delivery of PSFK
Subscribe to get a daily digest of new ideas and discoveries and to find out about upcoming events

Nike 6.0 Concept Combines Surfing With Environmental Protection

Nike 6.0 Concept Combines Surfing With Environmental Protection

A new concept from the sports brand aims to both educate and entertain surfing enthusiasts and create a social experience around a coastal surf competition.

Yi Chen

Entrepreneur Dann Petty has put together a creative concept for Nike 6.0 called Surfca.li. The project aims to give surfers the chance to hit top surfing spots along the Californian coast while simultaneously learning how they can help protect the beaches and keep the ocean beautiful. The 12-day surf trip will begin in San Francisco and end in San Diego. Fans are able to follow the surfers via the blog, which is integrated with digital media like Twitter feeds, videos and photos.

Nike 6.0 creates footwear and apparel for actions sports specifically: surfing, skiing, BMX biking, wake boarding etc. The brand targets the ‘creativity of youth’ and sponsors events to support the younger generation of action sports enthusiasts.

Surfca.li concept for Nike 6.0

Surfca.li

Nike 6.0

Post Image
Read More Tap to Expand
PSFK CONFERENCE 2015

Live. Work. Play. Better.
The PSFK 2015 conference experience

NEW YORK, NY | April 16-April 18 2015
Get a daily delivery of PSFK
TREND REPORT

PSFK Labs presents
The Future of Retail 2015

A Manifesto To Reinvent The Store