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Passers-By Invited To Virtually Paint The Glass

Passers-By Invited To Virtually Paint The Glass
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Fashion retailer Nordstrom harnessed the gesture tracking capabilities of a Microsoft Kinect to create an engaging digital window display at its Seattle flagship, allowing shoppers to virtually paint on the glass.

Piers Fawkes, PSFK
  • 4 august 2011

Fashion retailer Nordstrom harnessed the gesture tracking capabilities of a Microsoft Kinect to create an engaging digital window display at its Seattle flagship, allowing shoppers to virtually paint on the glass. The technology captured customer hand gestures and converted these actions into corresponding white streaks that appeared on the window. The interactive display was designed as a tie-in with an accompanying print catalog that promoted the ability of gesture-based interfaces to help create rather than control content. Nordstrom As featured in the Future of Retail report.

+#advertising
+#retail
+#technology
+Advertising
+Electronics & Gadgets
+Fashion
+fashion / apparel
+Gesture Based
+interactive
+Luxury
+Microsoft
+microsoft kinect
+nordstrom
+Retail
+technology
+USA
+Work & Business
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