PSFK Tests The Range Rover Evoque On And Off Road

PSFK Tests The Range Rover Evoque On And Off Road

After a couple of days driving across Wales to Liverpool, I'm looking forward to spending some time with the new Evoque in NYC.

Piers Fawkes, PSFK
  • 23 august 2011

As a City Shaper for the Range Rover Evoque launch that takes place around the world next month, I was invited to spend a couple of days testing out the new car on a journey that took me across the northern most part of Wales from Holyhead in Anglesey to the Beatle’s birthplace, Liverpool.

The course was especially designed by the Land Rover Experience team and they made sure we drove as many windy country roads with 60mph limits as we did across farmers’ fields and mountain tops. The end of the two day drive involved skirting around the streets of Liverpool where I enjoyed some unique, underground off-roading too.

The car is a smaller SUV in size and the parent company Land Rover have introduced the automobile for urban dwellers who have style high in mind plus have fuel efficiency and car size concerns. The journey was to show myself and the troupe of journalists that while they may have created the smallest car they have produced so far it still had all the elements that made a Range Rover the car it is.

Design Director Gerry McGovern says that the Evoque shouldn’t be considered as an entry-level vehicle to the Range Rover brand – instead it’s a unique brand created for a growing segment of car owners. In this video he takes the viewer through the design elements:

On the journey, we drove across Welsh fields and up a mountain to test the different off-road modes and in Liverpool we first took the Evoque through an abandoned Victorian tunnel that runs under the city.

Part of the tunnel was part-submerged and as I drove through it I wondered if my feet would get wet, the Evoque powered through like a motor-boat. This video gives you some idea about what happened:

Later we drove through a submerged bridge through a canal by the Mersey. We’re not too sure how many folks will use these off-road features (nor how many people use them on Range Rovers) but it reinforces the idea that the Evoque is a solid car with great handling, decent ‘poke’ and modern looks. This video gives you some idea about what happened:

A final part of the trip involved visiting the factory at Halewood. Parent company Land Rover took the decision to build the car in the UK near Liverpool – in a spot that has been building cars since the 1960s when they built the first Ford Anglia.

As part of the City Shaper deal, I get to drive a black-on-black version around the streets of New York for a few months: something I’m looking forward to. Click through to see some more of the images from the trip:

Range Rover Evoque


Genetics Startup Is Working To Create A Completely Personalized, DNA-Based Range Of Products

Travel Today

United Airlines Launches An Updated Business Class Program

The new Polaris product prioritizes customer service and updated modern amenities

Design & Architecture Today

Video Explores Complex Museum Architecture

A mini video gives a quick overview of the most beautiful cultural buildings built


Get PSFK's Related Report: Future of Automotive

See All
Sustainability Today

Smog Vacuum Turns Pollution Particulates Into Unique Jewelry

A large device was installed in Beijing that sucks up smog and compresses it into small centerpieces atop jewelry

Experiential Marketing Today

PSA Fashion Line Shines A Light On Victim Blaming

YWCA Canada is using fashion and sexist tweets to highlight how often we as a society blame the victim in cases of abuse

Related Expert

Becky LaFranchi

Designing Rooms For Productivity

Syndicated Today

What PSX 2016 Tells Us About The Modern Games Industry

Nostalgia and big brands are defining how the console market is being shaped

Op-Ed Today

VP: Why Messaging Apps Are Issuing In A New Era Of Commerce

Matt Johnson discusses how mobile messaging commerce is creating a different modality for interaction between retailers and consumers

Technology Today

The PSFK Holiday Gift Guide 2016

Based on a year of research by PSFK Labs, we curated a list of innovative and unique holiday gifts


Future Of Retail 2017
Transformation Strategies For Customer-First Business

PSFK Op-Ed december 1, 2016

Communications Officer: What This Holiday Season Means For Millennial Shoppers

Dallas Lawrence of the Rubicon Project shares why holiday cheer is all about likes, views and retweets

PSFK Labs december 1, 2016

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Food Today

Minute Maid Opens A Store That Sells Nothing

The beverage company opened a pop-up shop that encourages customers to write letters to their parents instead of buying a gift

Entertainment Today

Samsung And Viceland Partner For A Virtual Reality Documentary On The Syrian War

The White Helmets film uses VR to immerse viewers in the everyday conditions of the war-torn country

Design & Architecture Today

These Designs Bring Modern Architecture To The Humble Birdhouse

Artist Douglas Barnhard has imagined a series of designs emulating the work of architects such as Frank Lloyd Wright and Joseph Eichler

AI Today

Nine Technologies To Invest In When It Comes To Retail [Future Of Retail]

Retailers are leveraging assistive technology to help employees in their daily tasks and customers on the sales floor

Travel Today

Acura Cockpit Envisions The Future Of Autonomous Travel

The car brand has built a proof that offers a sneak peek of the self-driving vehicle experience


Future Of Work
Cultivating The Next Generation Of Leaders

Retail Today

How Artificial Intelligence Is Enabling Anytime Shopping & On-Demand Support

Retailers are leveraging advanced technology to relieve associates from mundane tasks, while better assisting customers

Cities Today

NYC Map Calculates Economic Benefits Of Every Tree

TreesCount! maps all the greenery in the five boroughs and even figures out how much money it saves the city

Design Today

Create A Perfectly Tailored Shirt Using Just Your Phone

UKYS has created an application to get accurate measurements of buyers through a few simple pictures for custom shirts

No search results found.