menu

PSFK Tests The Range Rover Evoque On And Off Road

PSFK Tests The Range Rover Evoque On And Off Road
Design

After a couple of days driving across Wales to Liverpool, I'm looking forward to spending some time with the new Evoque in NYC.

Piers Fawkes, PSFK
  • 23 august 2011

As a City Shaper for the Range Rover Evoque launch that takes place around the world next month, I was invited to spend a couple of days testing out the new car on a journey that took me across the northern most part of Wales from Holyhead in Anglesey to the Beatle’s birthplace, Liverpool.

The course was especially designed by the Land Rover Experience team and they made sure we drove as many windy country roads with 60mph limits as we did across farmers’ fields and mountain tops. The end of the two day drive involved skirting around the streets of Liverpool where I enjoyed some unique, underground off-roading too.

The car is a smaller SUV in size and the parent company Land Rover have introduced the automobile for urban dwellers who have style high in mind plus have fuel efficiency and car size concerns. The journey was to show myself and the troupe of journalists that while they may have created the smallest car they have produced so far it still had all the elements that made a Range Rover the car it is.

Design Director Gerry McGovern says that the Evoque shouldn’t be considered as an entry-level vehicle to the Range Rover brand – instead it’s a unique brand created for a growing segment of car owners. In this video he takes the viewer through the design elements:

On the journey, we drove across Welsh fields and up a mountain to test the different off-road modes and in Liverpool we first took the Evoque through an abandoned Victorian tunnel that runs under the city.

Part of the tunnel was part-submerged and as I drove through it I wondered if my feet would get wet, the Evoque powered through like a motor-boat. This video gives you some idea about what happened:

Later we drove through a submerged bridge through a canal by the Mersey. We’re not too sure how many folks will use these off-road features (nor how many people use them on Range Rovers) but it reinforces the idea that the Evoque is a solid car with great handling, decent ‘poke’ and modern looks. This video gives you some idea about what happened:

A final part of the trip involved visiting the factory at Halewood. Parent company Land Rover took the decision to build the car in the UK near Liverpool – in a spot that has been building cars since the 1960s when they built the first Ford Anglia.

As part of the City Shaper deal, I get to drive a black-on-black version around the streets of New York for a few months: something I’m looking forward to. Click through to see some more of the images from the trip:

Range Rover Evoque

Design
Trending

How Indiegogo Is Becoming An Adult Product Destination

Retail
Home september 23, 2016

Watch This Fire Pit Dance Along To Your Favorite Song

Music City Fire is a system that is designed to flicker in time to ambient music

Automotive september 23, 2016

Slick GPS Navigator Gives Directions To Moped Riders

This small, round device attaches to a sideview mirror to display maps for safer traveling

Trending

Get PSFK's Related Report: Future of Automotive

See All
Home september 23, 2016

A Clock That Beautifully Manages Your Information Overload

The wall-mounted timekeeper is made to help people maintain focus and stay up to date with their appointments

Arts & Culture september 23, 2016

Performance Piece Blends Dancers Into Folds Of Light

The work provides commentary on the increasing connection between programmed and analog dimensions

Design & Architecture september 23, 2016

Design Firm Adapts Childhood Homes For Unemployed Young Adults

The studio has unveiled three prototypes of transformed living spaces for people forced to move back in with their families

Health september 23, 2016

These Chocolate Squares Claim To Reverse The Aging Process

A group of researchers from Cambridge University have developed a candy bar that promises to give you a youthful glow

Cities september 23, 2016

Food-Producing Architecture Competition Seeks To Better Feed Cities

A design challenge in Copenhagen highlights the need and beauty of urban farming

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed september 21, 2016

Creative Agency Founder: Using VR As A Race Relationship Tool

Maurice Bernstein, CEO and Founder of Giant Step, explores the value in transforming headsets from high-tech entertainment tools into empathy machines

PSFK Labs september 22, 2016

The Future Of Work: Why Innovation Is Every Employee’s Job

PSFK Labs sits down with management at Johnson & Johnson to learn how the company comes up with their next ‘big idea’

Health september 23, 2016

Wearable Monitors Sun Exposure To Prevent Sunburn

The clip monitors UV rays to make sure you're not receiving too much sunlight

Op-Ed september 23, 2016

Productivity Expert: The Magic Of The Five-Hour Workday

Stephan Aarstol, Founder of Tower Paddle Boards, explains why the modern notion of office hours needs to evolve

Culture september 23, 2016

This Exhibition’s Crowning Jewel Is An 18k Gold-Plated Toilet

The piece, titled 'America,' is meant to raise questions about the country's wealth inequality

Culture september 23, 2016

Match Up With Dates On Tinder Based On Your Music Preferences

A new partnership with Spotify lets people pair up based on shared tastes in artists

Entertainment september 23, 2016

Capture, Cut Up, And Configure Your World In 360 Degrees

To meet a booming 360 and VR video-capturing industry, a multimedia software company bolstered its media editing suite for 360-video creation

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Advertising september 23, 2016

These Trucks Drove Around In Circles For 24 Hours To Keep Time

The giant ticking clock was created by 14 Scania vehicles in a deserted airfield

Advertising september 23, 2016

Buy Movie Tickets Directly From Your Facebook Profile

The new feature is part of a campaign from Fandango to further imbed social media into the ticket vendor's digital presence

Asia september 23, 2016

Co-Working Space Brings The Calming Atmosphere Of Nature Indoors

An architectural firm in China has designed a new type of shared office that prioritizes the natural environment

No search results found.