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RFID-Equipped Ice Cream Scoopers Update Flavor Availability

Izzy’s Ice Cream Café in Minneapolis, Minnesota outfits their serving freezers and scoopers with RFID technology in order to continuously update a...

Piers Fawkes, PSFK
Piers Fawkes, PSFK on August 9, 2011. @piers_fawkes

Izzy’s Ice Cream Café in Minneapolis, Minnesota outfits their serving freezers and scoopers with RFID technology in order to continuously update a real-time flavor availability website. Because the store only serves 31 of its more than 100 flavors at any given time, the information (viewable online) adds a slight sense of urgency while providing customers with a tangible incentive to go to the store.

Izzy’s Ice Cream, 2034 Marshall Avenue Saint Paul, MN USA

Izzy’s Ice Cream

As featured in the Future of Retail report.

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