Researches say the growing number of virtual characters in online communities has created a need to identify the real people behind aliases for marketing research and law enforcement purposes.
Researchers from the University of Louisville in Kentucky are exploring ways to identify who are the real people behind virtual aliases. According to Dr. Roman Yampolskiy of the University, the increasing number of avatars and online communities makes identification necessary for many reasons; from law enforcement of internet crimes to studying the behaviour of virtual identities for marketing research.
Dr. Yampolskiy and his team generated a mass of data from studying the faces of virtual characters for recurring characteristics on communities such as Second Life and Entropia Universe. While their research is still in its infancy, Dr. Yampolskiy is confident that the work of analyzing online behaviour and monitoring virtual characters can be eventually be extended to robots.