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Second Shot Photo Report: PSFK At The Austin Ice Cream Festival

PSFK attends Austin's 5th Annual Ice Cream Festival and checks out some delicious and fun times.

Jackie Rangel
Jackie Rangel on August 17, 2011.

It’s no surprise that this summer’s relentlessly high temperatures have melted nearly everything in sight – especially in Texas. However, Austin’s recent 5th Annual Ice Cream Festival provided a cool way to beat the heat and support local businesses at the same time. As the website describes, the festival is:

an event which harkens back to a time when ice cream trucks roamed the streets and running through sprinklers was an art form.

This past Saturday, smack in the middle of the August doldrums, PSFK was on hand to sample a variety of frozen goodies, including NadaMoo’s coconut concoctions, Coolhaus’s architecturally-inspired ice cream sandwiches and of course the classic scoops from local favorite, Amy’s Ice Cream. Nadamoo is an Austin-based company that hopes to shake up the ice cream market with its dairy-free treats, and their products can be found in specialty & co-op grocery stores across the country. Coolhaus on the other hand, is a unique food truck concept that originally began in Los Angeles, and now has outposts in Austin and NYC.

Held downtown at Waterloo Park, the family-friendly event drew a steady crowd of ice cream lovers all day long. Boasting cooling stations, a few tents to hide from the sweltering sun and a rotating roster of live music entertainment, the event offered plenty of options to take your mind of the heat. Not to mention, the day’s activities also included a Popsicle Stick Sculpture Contest and the ever-popular Ice Cream Eating Contest. Wholesome family fun at its best.

Austin Ice Cream Festival

This post was created with the kind support of Canon Powershot:

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