“Results.. Thrills.. Ego… It’s tempting, particularly for a small business, to obsess about the first”

“Results.. Thrills.. Ego… It’s tempting, particularly for a small business, to obsess about the first – to spend all its time trying to prove that the ROI is higher, the brownies are tastier and the coaching is more effective. You’d be amazed at how far you can go with the other two, if you commit to doing it, not merely talking about it.” Seth Godin

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