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Shopping Habits Supported By Deals In Real-Time

Shopping Habits Supported By Deals In Real-Time
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Grocery retailer Whole Foods Market conducted an internal proof of concept using the Digby In-Store Mobile Module to engage customers through the retailer’s own mobile app with targeted deals and recommendations based off their location and activity within their store.

Piers Fawkes, PSFK
  • 5 august 2011

Grocery retailer Whole Foods Market conducted an internal proof of concept using the Digby In-Store Mobile Module to engage customers through the retailer’s own mobile app with targeted deals and recommendations based off their location and activity within their store. Through mobile check-ins, product barcode scans and promotional QR codes, shoppers garner additional product information, while retailers track these activities and respond with relevant discounts and suggestions in real-time.

Customers benefit from a constantly updating stream of information and retailers gain valuable insight into their shoppers’ behaviors. Given the success of its concept trials, Whole Foods Market is in the process of taking their learnings to developing requirements for next steps.

PSFK had a chance to speak with Dan Lowden, Vice President of Marketing at Digby, to learn more about the company and the services that they provide to retailers.

How would you describe Digby to those unfamiliar with its in-store Mobile Module?

Digby is a provider of Mobile Commerce and Mobile In-Store engagement for top retail brands (Toys “R” Us, Brooks Brothers, Petco, etc). We develop mobile optimized websites and rich apps under the retailer’s own brand to help their customers search, browse and buy when at home, when mobile and when in the retailer’s store.

To what extent have you and the team at Digby observed attempts to deliver an online-type shopping experience, in-store?

Digby In-store is creating the ability within the retailer’s branded rich app to enable store check-in, local, relevant and timely messaging and promotions through push notifications, and store exit interaction including ‘Thank you for visiting our store’ and store exit surveys. Digby In-store provides support for barcode scanning to see product details, ratings and reviews, product video clips, and also QR code scanning around in-store promotions.

What are the possible implications going forward for retailers regarding this trend?

Digby In-store is helping retailers build a much tighter and direct relationship with their customers through these interactions. It drives sales, creates loyalty and enables a retailer to gain deep insight into customer buying trends through their smartphone.

Digby

Whole Foods

As featured in the Future of Retail report.

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