Smartphone App Locates Items On The Shelf

Smartphone App Locates Items On The Shelf

Aisle411’s smartphone application connects customers with a retailer’s inventory in real-time, enabling them to plan, map, and customize a personalized in-store shopping experience.

Piers Fawkes, PSFK
  • 9 august 2011

Aisle411’s smartphone application connects customers with a retailer’s inventory in real-time, enabling them to plan, map, and customize a personalized in-store shopping experience. The St. Louis-based startup allows consumers to type or speak an item they are searching for into the app to receive a map of the item’s location as it exists on the shelves of a specific store, or the location of the item in a store nearby. In addition to inventory mapping, Aisle411 in- store features include shopping list management, UPC-generated online reviews, social media and user-directed couponing.


For additional insights, take a look at an except from our interview with Nathan Pettyjohn, CEO of Aisle411.

We have been noticing that through the development of proprietary software and third- party services, retailers are now able to make their physical store inventory available to customers in real-time. The sharing of this information ensures that when a customer visits a specific location, they can be confident they will find the item for which they are looking. Many stores are also linking their physical and online inventories, providing an additional level of service by making items available to shoppers anywhere.

Do you see this trend manifesting on a wider scale? How?

Yes. We feel this trend will grow so that online, mobile and in-store shopping will sync together. This trend will need to be manifested with several external partners other than the retailers, because there are so many types of shoppers, all with a unique path to purchase.

What are the implications/opportunities for retailers?

Brand trade spending is positioned for a massive shift from traditional merchandising to digital, mobile and interactive that have the opportunity to reveal shopper insights never available before. The leaders in this space will have a major upper hand in understanding “how” a shopper leads to a purchase in the merging digital/physical environment.

What are the implications/opportunities for brands who sell products and services through retail?

Brands now have the opportunity to influence purchase decisions, in-aisle at the moment of decision. The aisle411 platform allows a brand to make relevant recommendations based on purchasing intent context and hyper-location intelligence. This creates efficiencies in marketing spend, and potentially the ability to simply recommend the right product at the exact right time, without a necessary coupon or offer.

As featured in the Future of Retail report.


How Indiegogo Is Becoming An Adult Product Destination

Home september 23, 2016

Watch This Fire Pit Dance Along To Your Favorite Song

Music City Fire is a system that is designed to flicker in time to ambient music

Automotive september 23, 2016

Slick GPS Navigator Gives Directions To Moped Riders

This small, round device attaches to a sideview mirror to display maps for safer traveling


Get PSFK's Related Report: Future of Automotive

See All
Home september 23, 2016

A Clock That Beautifully Manages Your Information Overload

The wall-mounted timekeeper is made to help people maintain focus and stay up to date with their appointments

Arts & Culture september 23, 2016

Performance Piece Blends Dancers Into Folds Of Light

The work provides commentary on the increasing connection between programmed and analog dimensions

Design & Architecture september 23, 2016

Design Firm Adapts Childhood Homes For Unemployed Young Adults

The studio has unveiled three prototypes of transformed living spaces for people forced to move back in with their families

Health september 23, 2016

These Chocolate Squares Claim To Reverse The Aging Process

A group of researchers from Cambridge University have developed a candy bar that promises to give you a youthful glow

Cities september 23, 2016

Food-Producing Architecture Competition Seeks To Better Feed Cities

A design challenge in Copenhagen highlights the need and beauty of urban farming


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed september 21, 2016

Everything I Know About Leadership I Learned Teaching 7th Grade Math

Bree Groff, Managing Director at NOBL NYC, shares her secrets for knowing your employees and enabling a team

PSFK Labs september 22, 2016

The Future Of Work: Why Innovation Is Every Employee’s Job

PSFK Labs sits down with management at Johnson & Johnson to learn how the company comes up with their next ‘big idea’

Health september 23, 2016

Wearable Monitors Sun Exposure To Prevent Sunburn

The clip monitors UV rays to make sure you're not receiving too much sunlight

Op-Ed september 23, 2016

Productivity Expert: The Magic Of The Five-Hour Workday

Stephan Aarstol, Founder of Tower Paddle Boards, explains why the modern notion of office hours needs to evolve

Culture september 23, 2016

This Exhibition’s Crowning Jewel Is An 18k Gold-Plated Toilet

The piece, titled 'America,' is meant to raise questions about the country's wealth inequality

Culture september 23, 2016

Match Up With Dates On Tinder Based On Your Music Preferences

A new partnership with Spotify lets people pair up based on shared tastes in artists

Entertainment september 23, 2016

Capture, Cut Up, And Configure Your World In 360 Degrees

To meet a booming 360 and VR video-capturing industry, a multimedia software company bolstered its media editing suite for 360-video creation


Future Of Work
Cultivating The Next Generation Of Leaders

Advertising september 23, 2016

These Trucks Drove Around In Circles For 24 Hours To Keep Time

The giant ticking clock was created by 14 Scania vehicles in a deserted airfield

Advertising september 23, 2016

Buy Movie Tickets Directly From Your Facebook Profile

The new feature is part of a campaign from Fandango to further imbed social media into the ticket vendor's digital presence

Asia september 23, 2016

Co-Working Space Brings The Calming Atmosphere Of Nature Indoors

An architectural firm in China has designed a new type of shared office that prioritizes the natural environment

No search results found.