Aisle411’s smartphone application connects customers with a retailer’s inventory in real-time, enabling them to plan, map, and customize a personalized in-store shopping experience. The St. Louis-based startup allows consumers to type or speak an item they are searching for into the app to receive a map of the item’s location as it exists on the shelves of a specific store, or the location of the item in a store nearby. In addition to inventory mapping, Aisle411 in- store features include shopping list management, UPC-generated online reviews, social media and user-directed couponing.
For additional insights, take a look at an except from our interview with Nathan Pettyjohn, CEO of Aisle411.
We have been noticing that through the development of proprietary software and third- party services, retailers are now able to make their physical store inventory available to customers in real-time. The sharing of this information ensures that when a customer visits a specific location, they can be confident they will find the item for which they are looking. Many stores are also linking their physical and online inventories, providing an additional level of service by making items available to shoppers anywhere.
Do you see this trend manifesting on a wider scale? How?
Yes. We feel this trend will grow so that online, mobile and in-store shopping will sync together. This trend will need to be manifested with several external partners other than the retailers, because there are so many types of shoppers, all with a unique path to purchase.
What are the implications/opportunities for retailers?
Brand trade spending is positioned for a massive shift from traditional merchandising to digital, mobile and interactive that have the opportunity to reveal shopper insights never available before. The leaders in this space will have a major upper hand in understanding “how” a shopper leads to a purchase in the merging digital/physical environment.
What are the implications/opportunities for brands who sell products and services through retail?
Brands now have the opportunity to influence purchase decisions, in-aisle at the moment of decision. The aisle411 platform allows a brand to make relevant recommendations based on purchasing intent context and hyper-location intelligence. This creates efficiencies in marketing spend, and potentially the ability to simply recommend the right product at the exact right time, without a necessary coupon or offer.
As featured in the Future of Retail report.