The Palms Hotel and Casino in Las Vegas has introduced the Klout Klub as part of its Social Rewards Program, allowing high-ranking social media influencers (based on their Klout score) to access additional amenities during their stay in hopes that they will share these positive experiences with their online networks. Their Social Rewards Program awards points to anyone who Tweets about the hotel, and for each offer that someone Tweets, they earn 10 points, and for each offer that their friends purchase, they receive 250 points. Accumulated points can be redeemed for free rooms, dinners, drinks and more. Furthermore, customers who check-in to the hotel via Facebook Places may receive two drinks for free.
As featured in the Future of Retail report.