The combination of personalization and home delivery is an irresistible one in virtually any product category, and coffee is no exception. Aiming to provide java lovers with an alternative to the mass-market brands that dominate most supermarket shelves, EightPointNine is a UK company that lets consumers create their own custom blends and then have them shipped each week directly to their door.
Consumers begin creating their own personalized blend by specifying via sliding scale how they like their coffee to taste, requesting extra full body, for example, or some spicy notes for interest. They also indicate the type of grind they’d like — beans are available as well — and how many deliveries they’d like to receive each week. For those less interested in customizing their own blend, meanwhile, EightPointNine’s grandCRU program delivers a different hand-blended coffee each week. Either way, each delivery contains enough fair trade coffee to make more than 16 cups and is packaged so as to fit through a standard letterbox, EightPointNine says. Pricing is GBP 5.89 per box, with free nationwide delivery within the UK.
Cultures and customs may vary around the world, but coffee is one of those products that is universally loved and consistently consumed. One to emulate in your neck of the woods?
Spotted by: Mike
Image by puuikibeach via Flickr.
Republished with kind permission from Springwise, an independent new innovation firm that seeks out the most promising new business ideas around the world.