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Start-up Converts Social Media ‘Likes’ Into Rewards

Start-up Converts Social Media ‘Likes’ Into Rewards
Advertising

UK-based startup, Gloople, is a social sharing e-commerce platform that provides small and medium size retailers the tools to reward customers with discounts for liking or sharing a product on their social networks.

Adrian Lai
  • 8 august 2011

UK-based startup, Gloople, is a social sharing e-commerce platform that provides small and medium size retailers the tools to reward customers with discounts for liking or sharing a product on their social networks. The comprehensive social discount module allows retailers to reward brand advocates with instant discounts, effectually leveraging a consumer’s influence on their respective social networks against the value of word-of-mouth marketing to brands. Merchants get direct customer engagement plus residual hits from their online social communities, and further benefit from having social commerce tools and technologies grouped into one modular e-commerce platform. Swimsuit outfitter Cheeky Beach has seen an 18% increase in sales since incorporating the platform.

Gloople

As featured in the Future of Retail report.

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