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Supermarket Kiosk Knows What You Want For Dinner

Supermarket Kiosk Knows What You Want For Dinner
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American global technology company, Intel, and Kraft Foods company have collaborated on a virtual display concept intended to help shoppers decide what they should have for dinner.

Piers Fawkes, PSFK
  • 3 august 2011

American global technology company, Intel, and Kraft Foods have collaborated on a virtual display concept intended to help shoppers decide what they should have for dinner. The Next Generation Meal Planning Solution incorporates sensors that use anonymous video analytics software to detect the age and gender of the person standing in front of it to determine which recipes may be a good fit based on collected demographic information.

For customized results, users can submit purchase history data through their grocery store loyalty card, Kraft’s iFood Assistant mobile app, or individual recipe-browsing history on kraftrecipes.com. Through a combination of past purchase history and known demographic information, the concept display helps to deliver highly personalized meal suggestions.

Kraft Foods

Intel

 

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