Brazilian music branding company Gomus has enhanced the fitting room experience with an RFID platform that recognizes information on embedded tags in the clothing to create unique musical environments for each particular garment. As a shopper tries on an article of clothing, the system recognizes embedded information stored on each tag in order to create specific musical environments. By matching the mood of the clothing with music, the smart technology attempts to add a degree of personalization to an impersonal experience. The technology is being implemented in select Brazilian clothing stores.
As featured in the Future of Retail report.