The Future Of PR: Integration Of Paid, Earned, Owned & Shared Media

Golin Harris is creating integrated campaigns, which see paid, earned, owned, shared media all working together to deliver better results to clients.

To forecast The Future of PR in today’s complex media landscape, PSFK partnered with PR agency Golin Harris to create a 5 part video series. In today’s final installment, we continue on from yesterday’s insight that consumers see no distinction between different forms of media, therefore to properly reach those consumers, it follows, that marketers must do the same. This need for integration is highlighted by Golin Harris’ acknowledgment that for a campaign to be successful it must have seamless cohesion between paid, owned, earned, and shared media. Watch the video below to see how these media segments are defined.

For more information, visit Golin Harris, or click below to watch the whole series.