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TV Content Can Now Be Tagged With Shazam

TV Content Can Now Be Tagged With Shazam

By Yi Chen on August 31, 2011

Shazam for TV will allow viewers to tag a TV show or commercial, the same way Shazam tags and identifies music. Shazam will use audio-detection technology to create interactive ads and promotional content. Instead of telling the viewer what they are currently watching, the app will be able to unlock hidden content, such as extra footage, interesting facts or exclusive downloads and deals.

Already, companies like Honda, Starbucks and Paramount Pictures, have partnered with Shazam to utilize this application. Radio and TV ads for Paramount Pictures’ Transformers 3 were able to be ‘Shazamed’ to unlock a free download to a Linkin Park single and links to purchase the movie soundtrack. In addition, TV promos for the series Grey’s Anatomy and Syfy can be ‘Shazamed’ to reveal episode previews.

Shazam

TOPICS:Advertising, Branding & Marketing, Electronics & Gadgets, Entertainment, Media & Publishing, Web & Technology
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Yi Chen

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A regular contributor to PSFK. Yi is a Digital Strategist from Oz and currently living in Berlin. She's an avid photographer, traveler, and gadget fanatic. Follow her on Twitter or Flickr.

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