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Virtual Tablecloth Visualizes Menu Selection

London’s oriental fusion restaurant Inamo St. James integrated a virtual tablecloth into its tabletops enabling patrons to visualize items on the...

Piers Fawkes, PSFK
Piers Fawkes, PSFK on August 12, 2011. @piers_fawkes

London’s oriental fusion restaurant Inamo St. James integrated a virtual tablecloth into its tabletops enabling patrons to visualize items on the menu as they appear projected onto the plate in front of them. Using overhead projection technology, the e-table engages customers with a touchscreen-like experience as they scroll through items on the menu to view them in real-time, offering an interactive dining experience where patrons can browse and order meals all from within the digital platform. Additionally, customers can also access live footage from the kitchen or hail a cab using the interactive display.

Inamo St. James, 4 – 12 Regent Street, London, UK

Inamo St. James

As featured in the Future of Retail report.

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