London’s oriental fusion restaurant Inamo St. James integrated a virtual tablecloth into its tabletops enabling patrons to visualize items on the menu as they appear projected onto the plate in front of them. Using overhead projection technology, the e-table engages customers with a touchscreen-like experience as they scroll through items on the menu to view them in real-time, offering an interactive dining experience where patrons can browse and order meals all from within the digital platform. Additionally, customers can also access live footage from the kitchen or hail a cab using the interactive display.
Inamo St. James, 4 – 12 Regent Street, London, UK
As featured in the Future of Retail report.