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5 Ways QR Codes Could Shake Up The 2012 Election [Headlines]

Mobile

This new technology could revolutionize how candidates conduct their campaigns.

Amelia Riley Swan
  • 23 september 2011

The only question hotter right now than which Republican candidate will face President Obama in the 2012 election is: What new technology will define the race?

Next year’s candidates will be expected to increase their digital presences beyond major platforms like YouTubeFacebookTwitter and the president’s social network, My.BarackObama.com (MyBO). So, what channels are politico tech geeks watching?

With millions of potential voters using mobile devices, strategists would be remiss to write off QR codes as a risky early-adopter consumer trend untranslatable to the political space. Mashable

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