Agencies Start To Represent ‘The Next Influencers’: Fashion Bloggers

The growing reputation of writers with their own blogs has led to them hiring agents for deals and advertising.

Fashion bloggers like Lindsey Calla of Saucy Glossie and Kelly Framel of The Glamourai are becoming more respected in their field as companies start to realize how useful they can be for influencing consumers and advertising products. As a result, many are joining agencies to help secure endorsement deals with brands, advertisers and sometimes even TV commercials. The NY Times reports that New York-based agency Digital Brand Architects currently represents 50 bloggers and is working to position them in the same category as stylists, makeup artists and photographers.

The advent of agents who specialize in fashion bloggers points to the evolving influence of blogs. Once considered fashion-obsessed amateurs, style bloggers have matured into tastemakers and savvy marketers who can command four- and five-figure fees from brands…Until recently, fashion bloggers were paid with free merchandise, if they were paid at all. But that started to change as their influence grew.

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