menu

Ashton Kutcher Promotes Tech Investments On ‘Two And A Half Men’

Ashton Kutcher Promotes Tech Investments On ‘Two And A Half Men’
Advertising

The studio has stopped the actor and angel investor from using a laptop covered in promo stickers.

Emma Hutchings
  • 29 september 2011

In his second appearance on comedy Two and a Half Men, Ashton Kutcher’s character was seen with a laptop covered in stickers from tech companies Kutcher has invested in. He utilized his TV exposure to spotlight start-ups including Foursquare, GroupMe, Hipmunk, Chegg and Flipboard, in an episode which attracted more than 20 million viewers.

CBS was not happy with Kutcher promoting his high-profile angel investments as they didn’t pay for the promotion. He told TechCrunch:

I pulled it off for, like, one episode and then CBS came in and told me they were going to have to take all the companies off of the laptop because they didn’t want to promote companies they weren’t taking a piece of or something. I don’t know exactly why.

After letting it go on one occasion, CBS have reportedly removed the stickers from the laptop for future episodes and will blur out any sign of them in repeats.

TechCrunch : Ashton Kutcher: Good Investors Are On A Witch Hunt

+#advertising
+#technology
+Advertising
+Ashton Kutcher
+CBS
+Earn media / increase exposure
+Entertainment
+promotions
+start-ups
+technology
+UPS
TREND REPORT


NEW: ENTERTAINMENT DEBRIEF
Media in the age of omnipresent tech


DOWNLOAD NOW

PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

Food february 17, 2017
Social Media february 17, 2017
No search results found.