[Sponsored] The Lifecatching Project is a new endeavor from NBC Universal that encourages the creative community to join together to save everyday memories.
We published earlier this week about a new and exciting project from NBCUniversal. The Lifecatching Project is an endeavor aimed at generating a mini time capsule of the world over the course of one week. It is part social experiment, part art project.
As a way to get people to start experiencing life in a different way, the project encourages those interested in participating to take and submit up to three pictures over the course of the next week, that portray the ordinary, rather than extraordinary, occurrences in our everyday lives. The initiative is designed to capture ‘the now’ in a world where our desire to share what’s going on in our lives on a moment-to-moment basis may actually prevent us from really experiencing these moments themselves. Jake Katz, Director of Trends Research for NBCUniversal — the creators of the project — explains:
In a culture where we are always mentally multitasking just to keep up; checking in at concerts, curating status updates on the train, looking down at a Blackberry during downtime in a conversation – there’s a shrinking intimacy for the moment actually in front of us.
For every photo submitted, NBCUniversal will contribute $1 to New York’s ConArtist collective to enable them to make the move into a new space! Help us meet their goal and make it happen. And, if that’s not enough – the ConArtist collective will produce a gallery show of the photos submitted for this project in New York City’s Lower East Side, featuring some original art inspired by the photos.
In order to participate, take 3 photos this week (9/19-9/26) that represent this specific time in your life. Then send your high-resolution .jpgs each in a separate e-mail to email@example.com. Check out the project’s Flickr site via www.TheLifeCatchingProject.com to see all the photos submitted. If your photo is selected, you will be credited at the show and receive your framed photo after the exhibit. Be sure to include your email address in the body of the email so NBCUniversal will know how to contact you if your photos are selected for the exhibit.
With the goal of becoming the ‘first-ever crowdsourced time capsule,’ The Lifecatching Project encourages us all to step back from these constant distractions in order to catch life. Rather than completely rejecting the trends and technology that have created this culture, the Lifecatching Project is a way to change the way we interpret and use them. Katz comments:
Since we’ve evolved in the past decade into a crowd sourcing, hyper sharing, digital media metropolis – there’s something fun about flipping the switch and using those attributes to live in the ‘now,’ take a beat to go back to the moment in front of us. And that’s exactly what the Lifecatching Project is, a crowd sourced time capsule made up of photos shared from around the world.
This is a sponsored editorial post. By submitting your picture to this project, NBCUniversal may use it in marketing materials in print or online.