Burberry Body Fragrance Hits The Shelves
Burberry has launched their new fragrance for women in over 150 countries, with a digital online ad campaign that utilizes social networks. Samples of Burberry Body are available through a bespoke app on the brand’s Facebook page, where they were made available exclusively to Facebook fans before anyone else. Foursquare users who are named Mayor of 21 key Burberry stores worldwide will receive a bottle of Burberry Body signed by chief creative officer Christopher Bailey between 1st-5th September.
The ad campaign featuring Rosie Huntington-Whiteley premiered at Burberry.com and on the YouTube homepage, and will roll out on TV stations around the world in the next few months. This multi-faceted campaign is Burberry’s biggest digital launch to date.
| TOPICS: | Advertising, Branding & Marketing, Health & Wellness, Luxury, Retail, Web & Technology |
| TAGS: | burberry, burberry body, digital advertising, Facebook, foursquare, fragrance |
Recent Articles By Emma Hutchings 
Emma Hutchings is a daily contributor to PSFK. Emma is a Film Studies graduate, freelance writer, movie reviewer and blogger from the UK. Her favorite topics are gadgets, design, gaming, tv & film.
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