A new collaboration between the automotive giant and the popular magazine brings American design to the streets of Los Angeles.
Vanity Fair and Cadillac will be unveiling a public murals project at The Museum of Contemporary Art in Los Angeles on October 12th. The ‘West Hollywood Library Murals,’ which is an extension of MOCA’s ‘Art in the Streets‘ exhibition, will feature the work of Shepard Fairey, Retna, and Kenny Scharf.
Cadillac chose Vanity Fair to act as the cultural arbiter for this project, which led to the commissioning of these three artists who were asked to build upon Cadillac’s core brand tenets. Specifically, a ‘uniquely American, bold creativity that surpasses expectation, and daring ingenuity that breaks all boundaries.’ Of these tenets, ‘uniquely American,’ certainly rings true as Cadillac has managed to produce a stream of design hits that are differentiated from others in the marketplace through their sharp, angular, yet flowing design elements that can be seen throughout their entire vehicle lineup (especially the CTS-V model).
The teaser video below was produced by Sage Seb and features the three artists speaking about the project.
David LaChapelle will be capturing the artists and their murals for a featured custom portfolio, presented by Cadillac. For those unable to check out the exhibition in-person, the images are scheduled to run in the November 2011 issue of Vanity Fair (on sale nationwide October 11, 2011).
Full disclosure: PSFK is being compensated by Cadillac for this post.