Zynga has announced a three-part cross-promotion with Capital One that sees the brand integrated into CityVille, FarmVille and Pioneer Trail. Between them, these three online games have over 130 million active monthly users.
In CityVille, the financial services firm opens a Capital One bank and players can get a bonus decorative item, energy and experience points. In FarmVille, the Capital One farm will offer a limited-edition, breedable goat, like the one from the firm’s TV commercials. Pioneer Trail has a quest to assist the goat in finding his lost band mates, which rewards players with a limited-edition Capital One goat when they complete it.
These promotions will lead players to Capital One’s Facebook Page, and if they ‘Like’ it they’ll receive more exclusive rewards. There’s also a Capital One gift that can be sent to friends on the FarmVille free gifts page.