menu

Chanel Takes Over Harrods With Enchanting Installation [Pics]

Advertising

Chanel unveils its extravagant Enchanted Forest store display at Harrods to showcase its latest Autumn/Winter collection.

Yi Chen
  • 8 september 2011

 

Every single window of Harrods in London, U.K., is devoted to Chanel’s latest Autumn/Winter collection. All 23 window displays have been packed with Chanel outfits, accessories and beauty products, along with animal taxidermy, including foxes, deers, owls and even unicorns. The theme Enchanted Forest was created by Karl Lagerfeld, Chanel’s well-known creative director and the luxury brand hopes to create a French fairy-tale setting:

Enchanted bestiary, fabled mise en scenes and a subtle layering of exquisitely refined fabris.

The inside of Harrods store has also been decorated and showcase more of Chanel’s ready-to-wear collection, accessories, bags, shoes, jewelry and makeup on all three floors. The Chanel promotion will last three weeks and it is believe to have costed nearly £4 million. There will also be exclusive designs for shoppers, such as the iconic Harrods green shopping bag that will be revamped with the Chanel logo and the fashion brand’s popular metal chain handle.

Chanel

Harrods

+#advertising
+#design
+#retail
+Accessories
+Advertising
+autumn
+campaign
+Chanel
+clothes
+collection
+Design
+display
+Fashion
+harrods
+Health
+Karl Lagerfeld
+london
+luxury brand
+Make-up
+Marketing
+outfits
+Retail
+store
+Style
+Winter
TREND REPORT


NEW: ENTERTAINMENT DEBRIEF
Media in the age of omnipresent tech


DOWNLOAD NOW

PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

Social Media february 17, 2017
Technology february 16, 2017
No search results found.