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Domino’s Rolls Out Artisan Pizza Line Featuring Top Chef

Domino’s Rolls Out Artisan Pizza Line Featuring Top Chef
Advertising

Domino's debuted its uniquely crafted line of gourmet pizza, dubbed the Artisan Pizza line, featuring fresh ingredients and new flavors.

Alice Chan
  • 28 september 2011

Domino’s debuted its uniquely crafted line of gourmet pizza–dubbed the Artisan Pizza line–featuring fresh ingredients and new flavors. The national campaign, created by advertising agency CP+B, includes a 30-second TV spot with a cameo appearance by Fabio Viviani, celebrity chef famous for his role on Top Chef. The Artisan Pizza line features three flavors: Spinach & Feta, Italian Sausage & Pepper Trio and Tuscan Salami & Roasted Veggie, and comes in a custom pizza box, signed by the store manager to guarantee the pizza’s freshness. The campaign also allows customers to order via Domino’s Pizza Tracker online system and to rate and review the pizza quality. Check out the ad placement for the Artisan Pizza line below.

Domino’s

 

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