Ed Cotton: Innovating The Air Travel Experience

Ed Cotton: Innovating The Air Travel Experience

Korean Airlines used the extra space in the Airbus 380 to install an in-plane duty-free shop and a bar.

Ed Cotton, BSSP
  • 26 september 2011

In-flight entertainment systems have been the main area of innovation for most airlines- the idea has been to provide travelers with an ever expanding array of options from the comfort of their seats.

The Airbus A380 because of its size- gives airlines a lot of options when it comes to innovating around the space.
However, most developments to date have been fairly standard- making a better business class and cramming more people into the plane are the typical routes.

Below is a video of how Korean Airlines are using the opportunity of the space in the A380 to transform the experience by adding a duty-free store and a bar.

It’s an interesting development that uses physical space to provide travelers with the opportunity to get up off their seats- interact with others- instead of being chained to their seats and the entertainment system.

It’s also smart for Pernod and Absolut to partner with Korean to create a one-of-a kind branded experience that certainly has considerable talk value and provides great exposure for the brand.

To view the original post, click here.

Ed Cotton is the Director of Strategy at BSSP and is curious about all things relating to brands, marketing and culture. Read more at influx insights.


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