EV Company Mimics Apple Stores To Sell Cars In Shopping Malls
An electric vehicle manufacturer has opened its first concept store in an L.A. shopping mall, replicating the look and feel of the Apple stores.
- 12 september 2011
Electric-vehicle startup Coda Automotive has opened its first auto showroom at the Westfield Century City Shopping Center in Los Angeles, USA. The Coda Experience Center has a similar look and feel to Apple Stores: clean, minimalistic, bright and friendly. However, instead of selling consumer electronics, Coda is selling a $35,200 electric car. Customers can test and find out more information about the car in a casual retail atmosphere. A refreshing change from the pushy car salesman looking to hard sell.
Replicating the idea of Apple’s Genius Bar, shopper will find the Electric Vehicle Bar. Customers are provided with computers and interactive displays to learn more about electric vehicles. Coda’s Experience Center itself is environmentally responsible, using eco-friendly building materials such as salvaged wood, energy efficient lighting, neutral concrete flooring, formaldehyde-free plywood and recycled stainless steel.
The Coda electric car is a five-seat sedan with 36kWh battery and a 150-mile driving range. It’s powerful 6.6kWh onboard charger can quickly charge an empty battery to full capacity in just six hours. Coda offers an impressive car maintenance service where a ‘valet’ will come to your house directly to pick up, fix and return the vehicle.